Canadian jewellery retailer Joydrop came to us for a rebrand as their retail model shifted to fit a more digital landscape, and having been familiar with the brand for many years, we were very excited to work with this team. The founder is a savvy entrepreneur that you can’t help but be inspired by, and we truly felt that the brand had untapped potential. After digging into their Brand Strategy (provided by the incredible Kind Atom), we began exploring colourful visual directions that felt rich, bold, and unapologetic. At Joydrop, they are all about stories and helping women express themselves on the daily, and we needed to bring expression into the brand in a meaningful way. We brought movement and connection into the wordmark, logos, and custom-made art, giving their digital channels an ownable presence that showcases their true essence.

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